USA (New York) – Website Redesign Service using WordPress CMS

Vendor needs to provide website redesign service using WordPress CMS. - Provide existing audience insights, analytics, stakeholder knowledge, organizational context, and historical performance data.- The agency should supplement these through an appropriate research methodology, which may include:? Stakeholder and chapter leader interviews? User surveys and donor feedback? Usability testing? Content and search discovery research- UX & Information Architecture? Audit of existing navigation and site structure? Recommended information architecture with audience-based user journeys? Wireframes and interactive prototypes for key page types? Simplifi ed navigation and clear pathways to priority actions- The agency will apply and extend Organization’s existing brand identity through an updated digital design system, including:? Modern UI design using Organization’s approved fonts, colors, and visual standards? Consistent design system applied across all website experiences? Design optimized for usability, accessibility (WCAG 2.2 AA), and conversion performance? Design specifications and component library delivered to Organization upon project completion- Content Strategy & Migration? Content audit of the existing site? Recommendations for content consolidation and removal? Website copy writing and optimization (scope to be agreed upon)? Migration of approved content to the new platform? Content optimization for SEO, AEO, and GEO

Onshore (USA Organization Only)

Performance of the work will be offsite.