USA (New York) – Advertising Purchasing Agent and Media Buyer Service

(1) Vendor needs to provide advertising purchasing agent and media buyer service.- Meet with city staff in person, online, or by phone to understand communications objectives and strategies; discuss paid advertising needs; and provide advertising, marketing, and communications consultation and planning.- Provide updates on local and regional media target demographics, ratings, audience segmentation, and advertising rates across all traditional, digital, and emerging platforms.- Inform the City of available advertising specials, opportunities, and new media market trends, including developments in streaming, digital audio, programmatic advertising, influencer marketing, and other emerging channels.- Collaborate with the city’s communications bureau and other city departments to develop strategic, efficient, cost-effective, and data-driven marketing and advertising plans.- Understand and help manage the city’s comprehensive advertising investment across allplatforms, including:- Television, radio, print, display, and out-of-home.- Social media and digital advertising.- Streaming and connected TV (CTV).- Digital audio and podcast platforms.- Programmatic advertising networks.- Influencer and creator-based media.- Mobile, SMS, and geo-targeted advertising.- purchasing power to seek and request additional value-added promotions such as bonus spots, cross-media advertising, community calendar listings, public service announcements, in-person appearances, or other relevant opportunities.(2) All the questions must be submitted no later than June 30, 2026.(3) The contract period will be for three years.

Onshore (US Organization Only)

Performance of the work will be Offsite.